Handshakes: In formal settings and when meeting someone for the first time, a firm handshake with direct eye contact is customary. This applies equally to both men and women. The firmness of the handshake is often considered a measure of confidence.

Verbal Greetings: When greeting someone, it’s polite to use the appropriate time of day: “Dobro jutro” (Good morning), “Dobar dan” (Good day), or “Dobro veče” (Good evening). Using these phrases shows respect and a willingness to engage with the Serbian language.

Kissing: In more familiar settings, such as with friends or family, it is common to greet someone with a kiss on each cheek. Start with the right cheek and then switch to the left. This is typical among close friends and family members but not recommended for business or formal interactions.

Understanding the Serbian Hospitality

Serbian hospitality is renowned, and as an expat, you will likely be invited into a Serbian home. Being aware of what is expected in these situations can help you make the most of your experience.

Gift Giving: If invited to a Serbian home, it is polite to bring a small gift. Suitable gifts include flowers, a bottle of wine, or a box of chocolates. If you choose to bring flowers, ensure there is an odd number of them, as even numbers are usually reserved for funerals.

Table Manners: During meals, try to remain engaged and appreciative of the food served. Complimenting the host on their cooking is not only polite but also appreciated. Wait for the host to invite you to start eating, and make sure to finish everything on your plate as a sign of appreciation.

Dress Code: When attending a dinner or any formal visit, dress conservatively. Avoid overly casual attire, such as shorts or flip flops, as this could be perceived as disrespectful.

Navigating Business Etiquette

Business culture in Serbia might differ from what many expats are accustomed to. Understanding and adapting to local business etiquette is key to professional success.

Meeting Schedules: Punctuality is valued in Serbian business culture. Arriving on time for meetings is seen as a sign of respect. However, be prepared for some flexibility as meetings may not always start or end on time.

Business Cards: Exchanging business cards is a common practice. When receiving a business card, take a moment to look at it before putting it away, as this shows respect for the individual.

Dress Code: Business attire in Serbia is generally formal. Men should wear suits and ties, while women should wear business suits or conservative dresses. This formality shows respect and professionalism.

Language and Communication

While many Serbians speak English, especially in business settings, making an effort to learn some Serbian can be greatly beneficial.

Learning Basic Serbian: Knowing basic phrases and greetings in Serbian can go a long way in showing respect for the culture and easing communication barriers. Even simple phrases like “Hvala” (Thank you) and “Molim” (Please) can make a significant difference.

Non-Verbal Communication: Serbians are expressive and use gestures frequently. However, be mindful of gestures that might be considered rude in other cultures, such as the thumbs up, which can have different connotations in Serbia.

Respecting Religious and National Customs

Serbia is a country with rich religious traditions, primarily Eastern Orthodox Christianity, and several national customs that are held in high regard.

Religious Observances: Be respectful of religious practices and observances. For example, during Orthodox Easter, it is customary to greet people with “Hristos Voskrese” (Christ has risen), to which the response is “Vaistinu Voskrese” (Truly, He has risen).

National Holidays: Serbia has several national holidays that are celebrated fervently. As an expat, participating in or respecting these traditions, such as Statehood Day on February 15th, can help integrate and connect with the community.

Historical Sensitivity: Be aware of the historical complexities within the region. Avoid bringing up sensitive topics such as the Yugoslav Wars or Kosovo’s independence unless initiated by your Serbian counterparts.

Conclusion

Living in Serbia as an expat offers an enriching experience filled with unique cultural practices. By understanding and respecting the local customs, from greeting etiquette to business and social behaviors, expats can successfully integrate and build meaningful connections within the Serbian community. Embrace the opportunity to immerse yourself in the Serbian way of life, and you will find your time in this vibrant country both rewarding and enjoyable.