Learning the right vocabulary is crucial when it comes to negotiating business deals, especially if you’re engaging with Croatian-speaking partners. Here is a list of essential negotiation and business deal vocabulary in Croatian that will help you navigate business discussions smoothly.

Pregovaranje
Definition: Negotiation; the process by which two or more parties aim to reach a mutually beneficial agreement.
Pregovaranje o cijeni može potrajati satima.

Ponuda
Definition: Offer; a proposal by one party to another intending to create a legal obligation upon acceptance.
Naša ponuda je najbolja na tržištu.

Potražnja
Definition: Demand; an economic principle referring to a consumer’s desire to purchase goods and services at certain prices.
Potražnja za našim proizvodima raste svakog dana.

Ugovor
Definition: Contract; a legally binding agreement between two or more parties.
Naši odvjetnici pregledavaju ugovor prije potpisivanja.

Cijena
Definition: Price; the amount of money expected, required, or given in payment for something.
Moramo razmotriti cijenu prije nego što donesemo odluku.

Rabat
Definition: Discount; a reduction in the price of a product or service, typically given for prompt or advance payment or to a special category of buyers.
Mogu li dobiti rabat ako naručim veću količinu?

Prikupiti
Definition: To gather; to collect information or resources necessary for achieving a business objective.
Prikupiti ćemo sve potrebne informacije prije sastanka.

Sporazum
Definition: Agreement; an arrangement that is accepted by all parties to a transaction.
Postigli smo sporazum nakon dugih pregovora.

Konkurencija
Definition: Competition; the rivalry between companies selling similar products and services with the goal of achieving revenue, profit, and market share growth.
Neka nam konkurencija bude motivacija za poboljšanje.

Tržište
Definition: Market; a group of customers or a place where goods and services are exchanged.
Naše tržište se stalno mijenja i moramo se prilagođavati.

Investicija
Definition: Investment; the act of allocating resources, usually money, with the expectation of generating an income or profit.
Razmatramo novu investiciju koja bi mogla biti vrlo profitabilna.

Održavanje
Definition: Maintenance; activities required or undertaken to conserve as nearly as possible the original condition of an asset or resource while compensating for normal wear and tear.
Održavanje naših strojeva je ključno za dugoročni uspjeh.

Promet
Definition: Turnover; the total amount of goods or services sold by a company during a certain period.
Naš promet je značajno porastao u ovom kvartalu.

Rast
Definition: Growth; an increase in the economic value of goods and services produced by an economy over time.
Naša tvrtka ima impresivan rast od početka godine.

Zaliha
Definition: Inventory; a complete list of items such as property, goods in stock, or the contents of a building.
Moramo povećati našu zalihu zbog povećane potražnje.

Margin
Definition: Margin; the difference between the selling price of a product or service and the cost of production, or the ratio of profit to revenue.
Naša marža je dovoljno visoka da pokrije sve dodatne troškove.

Armed with this vocabulary, you’ll be better prepared to handle a variety of negotiation scenarios in Croatian business environments. Remember that successful negotiation is not only about the words you use but also about cultural understanding and interpersonal skills. Sretno s pregovaranjem! (Good luck with negotiating!)